🔥 Build It Own It: First Cohort Starts August 10, 2026. Ages 18 to 30. Open worldwide.
RA Global · Build It Own It · Ages 18 to 30 · Worldwide

The Job You've Been
Waiting For Was
Never Coming.

Turn a community problem into a business idea you can test, pitch, and grow in 90 days.

65 million young adults worldwide are qualified, capable, and ready. Still unemployed. Not because they lack talent. Because they were taught to wait for jobs a broken system was never going to deliver. It is time to stop waiting and start building.

Source: ILO Global Employment Trends for Youth, 2024

Cohort starts in
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Claim Your Spot Now → One program · Three ways to join · Rates from $141
Young adults learning and building together with laptops
Young people are 3 times more likely to be unemployed than adults worldwide Source: ILO Youth Employment
3 Phases from idea to tested offer and pitch-ready concept
90 Days from idea to pitch-ready business concept

Built for Young Adults
Who Are Ready to Build.

Build It Own It is for young adults ages 18 to 30 who are ready to turn a real community problem into a business idea they can test, pitch, and grow over 90 days.

This program is for young builders who are tired of waiting for jobs and are ready to learn how to create solutions, serve their communities, and build something of their own.

The program is open to young adults worldwide through three ways to join.

Ages 18 to 30
Open to young adults worldwide who can follow sessions in English
No Prior Experience Needed
You do not need a business idea to start. Phase 1 helps you find one.
One Program for Everyone
Everyone receives the same training regardless of which rate they choose.
Young adults working together on laptops

Same 90-Day Experience.
Rates That Reflect Your Reality.

Everyone receives the same live coaching, tools, community, checkpoints, and final Builder Showcase · All payments in USD

Community Builder Rate
$141
One-time · 90-day program
For young adults ages 18 to 30 in African countries or other economically challenged communities. No application required. Please choose honestly.
Choose Community Rate →
Sponsor a Builder
Sponsor
1 or More
Flexible · You choose the number
Help one or more young adults access the program. Individuals, families, churches, schools, and organizations are all welcome.
Sponsor a Builder →

This is a 90-day commitment. All payments are final. If you have questions before enrolling, please reach out before you pay at info@ruthakumbu.com

You Did Everything Right.
And It Still Wasn't Enough.

You went to school. You studied hard. You graduated. You updated your CV, wrote the cover letters, attended the job fairs. And then you waited. The callback never came.

  • 📋
    You have tried. Nothing came back.Applications, messages, referrals, job fairs. You put yourself out there. The opportunity never arrived.
  • Every month of waiting is a month you'll never get back.Time is the one resource you cannot recover. And it is running while you wait.
  • 🎓
    You were taught to be an employee. Nobody taught you to be an owner.The education system prepared you to work for someone. Not to build something.
  • 👀
    You can see the problems around you. You just don't have a method.The opportunity is there. The structure to turn it into income is what's missing.
What happens if you keep waiting?

The companies you applied to are not thinking about you. They are thinking about their business. It is time to think about yours.

Unemployment is not your fault. But staying there is a choice. The job market was not designed to absorb everyone who deserves a chance. A business you build has no such limit.

The most dangerous thing you can do right now is wait one more year for a door that was never going to open. Stop waiting. Start building.

What If You Didn't Need
to Be Hired to Earn?

Build It Own It · RA Global · 90-Day Program

This is not a motivational course. It is a three-phase method that takes you from the problem you see in your community to a business with paying customers. You will not leave with only an idea. You will leave with a tested business concept, a clear offer, and a pitch-ready plan to keep building.

  • A proven framework that helps young adults test real ideas in real communities
  • Live coaching from Dr. Ruth Akumbu. Not a pre-recorded video.
  • A cohort of peers doing the same work. Accountability built in.
  • Clear completion gates. You know exactly when you are ready to move forward.
  • Tools and resources you keep long after the program ends
The Three-Phase Method
1
Know Your Community
Find the real problem worth solving. Go into your community, talk to real people, and validate what you see, not what you assume.
2
Build Your Idea
Design a business around that problem. Build your offer. Set a defensible price. Own your position in the market.
3
Test, Pitch & Grow
Stop only preparing. Test your offer with real people, gather feedback, prepare your pitch, and take real steps toward your first sale.
Students and community members working on a practical community project

Three Phases. Three Transformations.
One Business Built.

Phase 1 · Know Your Community
Clarity replaces confusion.
You stop guessing and start knowing.
  • You know exactly who your customer is. Not in theory. By name and situation.
  • You can state the problem you are solving in one sentence anyone understands
  • Your idea becomes grounded in what people actually need
  • You leave with documented proof that your problem is worth solving
Phase 1 is not complete until your work is verified. You do not move forward until you are ready.
Phase 2 · Build Your Idea
An idea becomes an offer.
You stop thinking and start designing.
  • You can explain your business in 30 seconds to anyone
  • You know what you are selling, who it is for, and what makes you different
  • Your pricing is a decision you can defend, not a guess.
  • You leave with a business model ready to be tested in the real world
Phase 2 is not complete until your offer is clear and your position is real.
Phase 3 · Test, Pitch & Grow
A plan becomes something you can present.
You stop only preparing and start testing.
  • You have tested your offer with real people and know what needs to happen next.
  • You understand what needs to improve before or after your first sale
  • You have a pitch-ready concept and a clear next step
  • You leave with a tested business idea you can continue building
Phase 3 is complete when you have tested your offer, gathered real feedback, and are ready to pitch or begin selling with confidence.

Built for People Who Are
Done Waiting for Permission.

✓ This is for you if...
  • You are between 18 and 30 and ready to build something
  • You are tired of waiting to be hired and want a different path
  • You can see a problem in your community worth solving
  • You can commit real time and effort over 90 days
  • You can follow sessions delivered in English
  • You are ready to make your first sale within 90 days
✗ This is not for you if...
  • You want a get-rich-quick formula. This is real work.
  • You are not willing to go into your community and talk to people
  • You want to watch videos without showing up to live sessions
  • You expect someone else to build the business for you
  • You are not ready to commit. This is a 90-day program that requires real work.

Built By Someone Who
Understands What You Are Facing.

Dr. Ruth Akumbu
Dr. Ruth Akumbu
Coach. Strategist. Builder.

Author of The Million-Dollar Mind

Dr. Ruth Akumbu is the founder of RA Global and the creator of the methodology behind this program. Her work is built on one conviction: the capacity to build is already present in communities. What is missing is the structure to turn it into something real.

She has spent years working with professionals and communities across Africa and the diaspora, not teaching theory, but building frameworks that produce documented, repeatable outcomes.

She is not offering inspiration. She is offering a method, with a personal commitment to stay with you until it works.

Why this program exists
The world has the youngest population in history. It also has one of the highest youth unemployment rates. That gap is not a failure of talent. It is a failure of structure. This program exists to close that gap, one business at a time.
What makes this different
This is not a course you consume. It is a program you complete. There is no certificate for watching videos. The only measure of completion is a real business with a real paying customer.
This is a first cohort
The first cohort gets the most direct access to Dr. Akumbu at the lowest price this program will ever be. Once the first cohort delivers results, both the price and the demand will rise.
The Million Dollar Mind book cover
Companion Book
This program builds on the principles from The Million Dollar Mind, helping young adults turn what they know into value they can offer.
Learn more about the book →

Build It Own It.
One Program. Three Ways to Join.

The program is the same for everyone. The rates are different so young builders from different economic contexts can access the same opportunity.

⚡ First cohort. Enrollment is open now. Once full, the cohort closes.

What everyone receives in the 90-day program

2 live group coaching sessions per month, 90 minutes each
Full three-phase business-building program
All tools, templates, and worksheets
Peer community via WhatsApp or Discord
Milestone checkpoints and group coaching
Final Builder Showcase and $500 Best Project Award

One-time payment · 90 days · All payments in USD · Questions? Email us before you pay

Community Builder Rate

For young adults ages 18 to 30 in African countries and economically challenged communities. No application required. Please choose honestly.

$141

one-time

Global Builder Rate

Most Common

For young adults ages 18 to 30 in the U.S., Canada, Europe, Australia, and similar regions.

$291

one-time

Sponsor a Builder

For individuals, families, churches, schools, and organizations. Sponsor one or more young adults ages 18 to 30.

Sponsor 1: $141  ·  Sponsor 5: $705  ·  Sponsor 10: $1,410

From $141

you choose

Sponsor a Builder →

Email us to set up

I Don't Promise Easy.
I Promise Real.

🤝
My Personal Commitment to You

If you show up to every session, complete every phase, and engage honestly with every milestone checkpoint, and you still do not feel confident about your business concept by the end of 90 days, reach out. I am committed to the growth of every participant who shows up and does the work.

Please note: all payments are final. There are no refunds. Income is not guaranteed. Your results depend on your idea, effort, market, and follow-through. The program gives you the framework and coaching. The building is yours to do.

End the 90 Days With
a Pitch and a Prize.

At the end of the program, every participant has the opportunity to present what they built. One project wins a cash award to keep building.

How It Works
1
Submit your pitch. A 3 to 5 minute recorded video shared in the Build It Own It community by the deadline.
2
Community votes. The community votes for the strongest project based on clarity, effort, community impact, and business potential.
3
Live Finale. The top 3 to 5 pitches may be featured in a live Builder Showcase session.
4
Winner announced. One participant or team receives the $500 Best Project Award.
$500
Best Project Award
For supplies, marketing materials, packaging, testing, or other early business needs. Additional awards may be added through sponsor support.

Your pitch should cover the problem you identified, the business idea you built around it, who you are serving, and what you tested or plan to do next.

The $500 Best Project Award is not guaranteed to every participant and is not a refund or payment for participation. Participants must submit their pitch by the deadline to be considered. The program team may review voting results to ensure fairness.

Sponsors may also contribute to the Builder Award Fund to help provide additional prizes for the final showcase. Contact us to contribute.

Everything You Need
to Know Before You Join.

Does everyone receive the same program, and why are the rates different?+
Yes. Everyone receives the same 90-day program experience, including live coaching, community support, business-building tools, milestone checkpoints, and the final Builder Showcase. The rates are different so young builders from different economic contexts can access the same opportunity. The Community Builder Rate is for young adults in African countries and other economically challenged communities. The Global Builder Rate is for young adults in higher-income regions. No application is required. Please choose the rate honestly based on your location and financial reality.
Can young adults outside Africa use the Community Builder Rate?+
Yes. The Community Builder Rate is designed primarily for young adults in African countries, but youth from other economically challenged communities may also choose this rate. No application is required. Please choose the rate honestly so the program can remain accessible to those who need it most.
I have no business experience and no idea yet. Is this for me?+
Yes. The program is built for people starting from zero. You do not need experience and you do not need an idea before you join. Phase 1 is specifically designed to help you find a real problem worth solving in your own community. Experience and clarity are exactly what the program helps you build.
What can I realistically expect from this program?+
The program is designed to help you test a business idea, build a clear offer, and take real steps toward earning. Some participants may make sales during the program, but income is not guaranteed. Your results will depend on your idea, effort, market, and follow-through. The program includes live coaching, templates, community prompts, peer feedback, and milestone checkpoints. Individual review of every participant's work is not guaranteed. The program is built for group learning and peer accountability.
How many sessions are there and how long are they?+
Two live group sessions per month, 90 minutes each. That is six sessions across the full 90-day program. Between sessions you do the real work: going into your community, testing your idea, and building toward your pitch.
How does the $500 Best Project Award work?+
At the end of the program, participants may submit a short recorded pitch inside the Build It Own It community. The community votes for the strongest project based on clarity, effort, community impact, and business potential. One participant or team receives the $500 Best Project Award. The award is not guaranteed to every participant and is not a refund or payment for participation. Additional awards may be added if sponsors contribute to the Builder Award Fund.
Can someone sponsor one or more young adults?+
Yes. You may sponsor one builder, several builders, or a full group. Sponsors may also contribute to the Builder Award Fund to help provide prizes for the final Builder Showcase. Email info@ruthakumbu.com to set up your sponsorship.
Is there a refund if I change my mind?+
This is a 90-day commitment and all payments are final. If you are unsure, please reach out before you pay rather than after. We are happy to answer any questions before you make your decision. Email us at info@ruthakumbu.com.
Is this program available for teenagers under 18?+
Not at this time. The first version of Build It Own It is designed for young adults ages 18 to 30. A future pathway for ages 15 to 17 may be offered through schools, churches, nonprofits, or parent-approved partner cohorts.
Enrollment is now open

The Hiring Manager
Isn't Coming.
Your Customers Are.

Every month you wait is a month of income you will never recover. The businesses that will create jobs in your community will not be built by people who waited. They will be built by people who decided.

Join Build It Own It →
One program · Three ways to join · Rates from $141 · Ages 18 to 30

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Build It Own It, A 90-Day Business-Building Program for Young Adults Ages 18 to 30.