───Dr. Ruth Vitsemmo Akumbu, PhD
THE
MILLION-DOLLAR
MIND
How to build a world-class coaching
business from what you already know
YOU ARE NOT
UNDER-PRICED
"This is not a book about charging more for the sake of it. It is a book about being measured correctly — by clients, by institutions, and by oneself."
DAYLE SMITH, PHD · DEAN, COLLEGE OF BUSINESS ADMINISTRATION · LOYOLA MARYMOUNT UNIVERSITY
HEAR
IT FROM HER
Dr. Akumbu explains the core idea — why experienced professionals stay underpriced even when they know better.
───Does this sound like you?
“
You lower your rate before a client even asks, because you would rather be affordable than have the conversation.
01
“
You charge by the hour because you do not know how else to structure it — even though the client is paying for decades of judgment, not time.
02
“
You know your work changes people. You just do not know how to say so in a way that commands what it is actually worth.
03
2.5%
PREMIUM PRICING IS
NOT EMOTIONAL
IT IS MATHEMATICAL
When experienced professionals calculate their number for the first time, the reaction is not excitement. It is a quiet shock — because the math reveals exactly how far below their actual worth they have been operating.
Total Costs Invested
$750,000
Experience Value (20 yrs × $10K)
$200,000
Resource Library Value
$20,000
Your Total Value Built
≈ $1,000,000
2.5% of $1M = $25,000 per client per year.
WHAT LEADERS
ARE SAYING
"I rarely encounter a coaching book that genuinely advances the field. The Million-Dollar Mind does exactly that. Ruth Akumbu offers a rigorous framework for understanding value — moving beyond hourly pricing toward documented formation, measurable outcomes, and defensible proof."
Dayle Smith, PhD
Dean, College of Business Administration · Loyola Marymount University
"What I find particularly compelling is the 2.5% valuation principle. A great companion to any coaching curriculum — helpful not only to emerging coaches but to seasoned practitioners who have fallen into self-diminishing patterns."
Eugene P. Kim, PhD
Chair, Organizational Change · Professor of Leadership · Concordia University Irvine
5,617%
RETURN
Raise your rate by $500, work with 4 clients this year. That is $2,000 recovered from a $34.97 book. Most investments do not come close.
Rate increase per client
$500
Clients per year
4
Additional income
$2,000
Cost of the book
$34.97
Return on investment
5,617%
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THE DECISION
STOP
LEAVING
VALUE
The framework is in this book. The math is already in your hands.
Dr. Ruth Vitsemmo Akumbu, PhD