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Dr. Ruth Akumbu
Stop Pricing
by the Hour.
Start Being Paid
for What You've Built.
Stop Pricing by the Hour.
Start Being Paid for What You've Built.
Calculate the true value of your expertise. Then build the coaching business that honors it — with a proven framework, a 90-day intensive, and a book that changes how you see your own worth.
You are not being underpaid
because you lack skill.
You are being measured wrong.
Most experienced professionals have invested years — in education, in practice, in refinement, in lived experience. They see patterns others miss. They prevent problems before they compound. They shorten decision cycles and reduce costly rework.
Yet when it is time to price their work, the conversation collapses into hours and sessions — as if their insight only exists while the clock is running.
That is not a confidence problem. It is not a marketing problem. It is a model problem. And a model problem has a structural solution.
"Being reduced to hours is not just a pricing problem.
It is being translated into something smaller than you are."
Every year in the wrong model
is a year of compounding loss
⏱
Time
Volume becomes the only lever. The only way to earn more is to work more. There is no ceiling without burning out first.
🧭
Dignity
Being reduced to hours is not just a pricing problem. It is being translated into something smaller than the work actually is.
⚡
Energy
When access is the product, depletion is the outcome. The model extracts without replenishing. Sustainability becomes impossible.
🔍
Clarity
When the market cannot see your value, it cannot honor it. The burden of proof falls on you — in every conversation, every proposal, every renewal.
STEP 2 — BUILD THE CAPACITY TO USE IT
You have seen the number.
Now it is time to own it.
Most professionals see their Value Ledger, feel something unlock — and then freeze when it is time to say that number out loud to a real client. The 90-Day Value Ledger Intensive is designed for exactly that moment. Below is everything it includes, how it works, and how to apply.
Three months.
One complete transformation.
Each month has a defined focus, clear deliverables, and a direct line into the next. By day 90 you do not just think differently. You have a built, functioning, premium coaching business.
One
Most professionals have never sat down and calculated what their expertise is actually worth in real numbers. This month you build your Value Ledger: a quantified inventory of your education investment, your lived experience, and your intellectual property. When you see the number, the pricing conversation changes permanently.
From there you name your audience with precision, define the one primary problem you are designed to solve, and design your offer around an outcome rather than a duration.
Two
Premium pricing only holds if the delivery model supports it. This month you design the structure that makes your work repeatable, protects your energy, and produces outcomes clients can name and measure. You set the boundaries that prevent access from becoming the product.
This is where the identity work happens. The fear of the number. The urge to justify. The old stories about what you are allowed to ask for. We work through all of it — not with motivation, but with structure.
Three
The final month is about taking everything you have built into real conversations with real clients. You have your first premium pricing conversation — coached and supported. You document the outcome. You build the beginning of a proof system that compounds over time, replacing justification with evidence.
WHAT IS INCLUDED
Everything required.
Nothing that wastes your time.
01
Weekly group coaching sessions
Live, structured sessions with the full cohort. Each session has a purpose, a deliverable, and a clear connection to the next.
02
Two individual strategy calls
One at the beginning to set your context and goals. One at the end to review your outcomes and map the next 90 days.
03
Future priority access
After the group coaching experience, you receive the first opportunity to continue coaching for deeper support.
04
The Million-Dollar Mind — the book
A copy of the complete book, which runs alongside the program as your reference throughout the 90 days.
05
The resource library
Curated frameworks, templates, and tools that support each month's work — built to extend the value of every session.
06
The cohort community
A small group of serious professionals doing the same work at the same time. Cohort conversations often matter as much as the sessions.
Ready to stop underpricing your expertise?
WHO THIS IS FOR
Serious professionals.
Not casual interest.
THIS IS FOR YOU IF
You have significant experience and credentials but your pricing does not reflect them
You feel the tension every time a client questions your rate or asks for a discount
You are ready to move from hourly thinking to an outcome-based, value-driven model
You are serious about transformation — not just curious about the idea
You are willing to do the identity work, not just the tactical work
THIS IS NOT FOR YOU IF
You are just starting out and have not yet developed a body of expertise
You are looking for marketing tactics or lead generation strategies
You are not ready to confront the stories that have kept your pricing where it is
You want a quick fix rather than a model that sustains and compounds
You are interested but not yet committed to the work between sessions
STEP 2 — BUILD THE CAPACITY TO USE IT
WHY WORK WITH DR. AKUMBU
This is not borrowed theory.
It is a method I built and use.
I am not coaching from someone else's framework. The Value Ledger, the delivery model, the boundary system — I built these because I needed them. I lived the exact tension this program addresses, and I understand what it is like to carry complexity that others do not see, to navigate environments that do not share your cultural assumptions, and to feel undervalued not because you lack skill but because your expertise does not fit neatly into existing categories. That lived experience is what shapes how I coach.
PhD
Doctoral credential
20+
Years of experience
$1M
Total value built
12
Maximum cohort size
INVESTMENT
Priced as a fraction
of what you will build
PhD
THE VALUE LEDGER INTENSIVE — 90-DAY GROUP COHORT
$
8,000
Less than 1% of the value you will document in Month One
EVERYTHING INCLUDED
12 weekly group coaching sessions over 90 days
2 individual strategy calls — opening and closing
Full access to the Value Ledger Calculator
A copy of The Million-Dollar Mind — the book
The complete resource library: frameworks, templates, and tools
Access to the cohort community throughout the 90 days
A completed, documented proof system by day 90
After our first month, if this is not the right fit, I will tell you honestly — and suggest what might serve you better.
THE BOOK
The Million-Dollar Mind
How to Build a Million-Dollar Coaching Business From What You Already Know
A complete framework for experienced professionals who are ready to stop being measured by hours and start being paid for outcomes. This is not a motivational book. It is a cause-and-effect journey through the identity shift, the math, the offer design, and the proof system that makes premium pricing not just possible — but permanent.
COMMON QUESTIONS
What People Ask
Because premium outcomes require real attention. A cohort of 12 is large enough to generate meaningful shared learning, and small enough for every person to be seen, heard, and held accountable. This is a design decision, not a scarcity tactic.
Yes. The $8,000 investment can be paid in three monthly installments of $2,800. The program begins after the first payment is received.
Often more so. Professionals who are already coaching but underpricing their work tend to get the most from this program because they have direct evidence of the gap between what they deliver and what they charge. The Value Ledger gives them the language and the math to close it.
Plan for approximately 3 to 4 hours per week — the group session plus time to complete the work between sessions. This is not passive learning. The program requires real engagement and real implementation. That is what makes it worth $8,000.
Anyone who attended the live $97 training and applies to the cohort within 30 days will have their training investment credited toward the program fee.
Yes, for a small number of professionals who want direct individual access outside the group container. Individual coaching is $18,000 to $25,000 per year. Mention it in your application and we will discuss it.
STEP 2 — BUILD THE CAPACITY TO USE IT
The value is already
in your hands.
The value is already
in your hands.
You have spent years building something of real worth. The work now is to design a model where that worth is honored, compensated, and sustained. Not someday. Not when you feel ready. Now.
TSENTE
A brand rooted in Cameroonian heritage, dedicated to unity, community, and authentic African wellness traditions. Founded by Dr. Ruth Vitsemmo Akumbu, PhD. Los Angeles, California.
© 2026 TSENTE · Ruth Akumbu Global LLC. All Rights Reserved.
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