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Are you charging what you're worth?
That feeling is not imposter syndrome.
It is the absence of a framework.
─── Does this sound like you?
“
You lower your rate before a client even asks, because you would rather be affordable than have the conversation.
01
“
You charge by the hour because you do not know how else to structure it — even though the client is paying for decades of judgment, not time.
02
“
You know your work changes people. You just do not know how to say so in a way that commands what it is actually worth.
03
YOU ARE NOT
UNDER-PRICED
This is not a book about charging more for its own sake. It is a book about being measured correctly — by clients, by institutions, and by oneself.
2.5%
PREMIUM PRICING IS
NOT EMOTIONAL
IT IS MATHEMATICAL
When experienced professionals calculate their number for the first time, the reaction is not excitement. It is a quiet shock — because the math reveals exactly how far below their actual worth they have been operating.
Total Costs Invested
$750,000
Experience Value (20 yrs × $10K)
$200,000
Resource Library Value
$20,000
Your Total Value Built
≈ $1,000,000
2.5% of $1M = $25,000 per client per year.
WHAT LEADERS
ARE SAYING
"I rarely encounter a coaching book that genuinely advances the field. The Million-Dollar Mind does exactly that. Ruth Akumbu offers a rigorous framework for understanding value — moving beyond hourly pricing toward documented formation, measurable outcomes, and defensible proof."
Dayle Smith, PhD
Dean, College of Business Administration · Loyola Marymount University
"What I find particularly compelling is the 2.5% valuation principle. A great companion to any coaching curriculum — helpful not only to emerging coaches but to seasoned practitioners who have fallen into self-diminishing patterns."
Eugene P. Kim, PhD
Chair, Organizational Change · Professor of Leadership · Concordia University Irvine
5,617%
RETURN
Raise your rate by $500, work with 4 clients this year. That is $2,000 recovered from a $34.97 book. Most investments do not come close.
Rate increase per client
$500
Clients per year
4
Additional income
$2,000
Cost of the book
$34.97
Return on investment
5,617%
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Why free? Because we want you to experience the framework before you decide anything else. If it changes how you see your value (and it will), the rest takes care of itself.
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THE DECISION
STOP
LEAVING
VALUE
The framework is in this book. The math is already in your hands.
Dr. Ruth Vitsemmo Akumbu, PhD