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Dr. RUTH VITSEMMO AKUMBU, PhD
Does this sound like you?
✦ You lower your rate before a client even asks, because you would rather be affordable than
have an uncomfortable conversation.
✦ You charge by the hour because you do not know how else to structure it, even though the
client is paying for decades of knowledge, not time.
✦ You know your work changes people. You just do not know how to say so in a way that
commands what it is actually worth.
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Why free? Because we want you to experience the framework before you decide anything else. If it changes how you see your value (and it will), the rest takes care of itself.
What you receive, instantly and for free
No purchase. No sales call unless you want one. Just the tools.
01
The Free Sample Chapter
A chapter from The Million-Dollar Mind that walks you through the first framework, so you can experience the method before you buy anything. Opens the moment you submit the form.
02
The Value Ledger Calculator
A free tool that calculates the real market value of your expertise in under five minutes. Most professionals are genuinely surprised by the number. No signup required to use it.
03
The 2.5% Principle
The valuation principle that has stopped experienced coaches mid-sentence. It includes the math behind why your current rate is almost certainly below your actual market value.
04
A Clear Next Step
Whether that is the book, the coaching program, or simply running the calculator, you will leave this page knowing exactly what to do next to stop being measured wrong.
THE PRINCIPLE
It is called the 2.5% Valuation Principle. When experienced professionals encounter it for the first time, the reaction is not excitement. It is a quiet shock, because the math is undeniable and it reveals exactly how far below their actual worth they have been operating.
If you have 20 years of experience, a graduate degree, and a set of tools and frameworks you have built over time, the calculator will show you a number that changes how you see every proposal you have ever written.
Enter your education costs, years of experience, and tools built. Get a real dollar value of your expertise in under five minutes. Most people calculate before they finish the page.
Free · Takes under 5 minutes · No purchase required
Read these. If even one of them is true, the free chapter will give
you the first piece of the framework. It will feel like something you
have been waiting a long time to read.
“
You have taken on clients who were not the right fit, because turning down work felt like a luxury you could not afford.
“
You deliver far more than you promised and still feel like it was not enough, because your value feels impossible to put a number on.
“
You have deferred raising your rates for months, telling yourself you will do it when you have more proof or more confidence.
★ ★ ★ ★ ★
"I rarely encounter a coaching book that genuinely advances the field. The Million-Dollar Mind does exactly that. This is not a book about charging more for the sake of it. It is a book about being measured correctly — by clients, by institutions, and by oneself."
Dayle Smith, PhD
Dean, College of Business Administration · Loyola Marymount University
★ ★ ★ ★ ★
"What I find particularly compelling is the 2.5% valuation principle. This would be a great companion to any coaching curriculum — helpful not only to emerging coaches but to seasoned practitioners who have fallen into self-diminishing patterns."
Eugene P. Kim, PhD
Chair, Organizational Change · Professor of Leadership · Concordia University Irvine
Every week you wait to address your pricing is a week you leave money on the table. The free chapter takes ten minutes to read. The calculator takes five minutes to run. Both are free. Both will change how you see your next proposal.
People do not undercharge because they are not
skilled enough.
They undercharge because they have never been given the math to prove otherwise.
No credit card. No purchase. Just the framework.
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The Million-Dollar Mind · Dr. Ruth Vitsemmo Akumbu, PhD